Mckenna Riggles Mckenna Riggles

🧠 Beyond B2C: Why AI Agents Are the Next Customers

Synthetic users are no longer just testing tools — they’re decision-makers. This post explores the rise of AI agents as consumers, the collapse of traditional B2C marketing, and what it means to sell to machines instead of people.

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Mckenna Riggles Mckenna Riggles

Beyond the Headlines: How to Extract Maximum Value from Your Premium Subscriptions

Discover how to extract maximum value from premium subscriptions you're already paying for. Learn the systematic framework for optimizing everything from Financial Times to Harvard Business Review, including the proactive strategies that transformed one subscription audit into 10x better information access and professional development opportunities. Stop underutilizing the resources in your subscription stack.

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Mckenna Riggles Mckenna Riggles

The Visual Advantage: Why Graph Design Makes or Breaks Your Pitch

Transform complex data into compelling visual stories that drive decisions. Discover the neuroscience behind effective graph design, learn the three levels of data visualization, and master seven principles that separate persuasive presentations from forgettable ones. Includes real case studies, practical examples, and a 5-minute makeover process for your pitch deck visuals.

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